We started Strapsicle because Lou dropped a Kindle on their baby.
It happened during a late-night feed in Sydney - one arm full, exhausted, and a smooth, slippery Kindle sliding straight out of a tired hand. Nobody was badly hurt, but everyone got a fright, and the moment stuck. Once you notice it, you realise almost every e-reader owner has some version of this exact story: the device slips, the hand holding it was already occupied or exhausted, and there's no warning before it happens.
Why it happens (it's not clumsiness)
It's tempting to file a dropped Kindle under "I should be more careful." But look at the actual conditions it happens in, and clumsiness isn't really the common thread. Reading one-handed while the other arm is occupied - feeding a baby, holding a coffee, hanging onto a rail on a train - already halves your available grip. Reading right before sleep, when your grip relaxes involuntarily as you doze off, removes the rest of it. And the device itself doesn't help: a smooth plastic or glass back gives a slipping hand nothing to catch onto on the way down.
Put those together, and a drop isn't a failure of attention. It's what happens when a device built to be held with two full, alert hands ends up being held with one tired one.
The moments it happens most
A few situations come up again and again in the stories people tell us. Reading in bed right before sleep, when your grip goes slack the second before you notice it. One arm holding a baby or a toddler, for the length of a whole chapter sometimes. Standing on a commute, one hand on a rail and the other trying to hold a book steady through every stop and start. Lying on a couch with the device propped on your chest, which works fine until you shift position.
None of these are rare. They're just the ordinary shape of reading life when you've only got one hand free - and every one of them is a moment where a device is relying entirely on a grip that isn't guaranteed to hold.
Why "just be careful" doesn't really work as advice
The trouble with "hold it more carefully" is that it assumes the moments where drops happen are moments you're paying full attention. Most of them aren't. You're not thinking about your grip while you're settling a baby back to sleep, or half-dozing three pages into a chapter, or bracing for a train doing something unexpected. Attention is exactly the thing those moments don't have spare - which is why a fix that doesn't depend on attention is the one that actually holds up.
What actually prevents it
The instinct is to grip harder. But that's asking a tired hand to do more of the thing it's already failing at. The actual fix is removing the moment where your grip has to hold 100% of the device's weight in the first place.
A Strapsicle strap wraps around two opposite corners of your Kindle or Kobo, and your hand slides through the gap instead of clutching the device from the outside. That means a relaxed hand - or one that's dozed off slightly, mid-chapter - doesn't equal a dropped device. The strap is still doing the holding even when your grip isn't.
The 2-minute fix, step by step
If you're picking one up for the first time, it's genuinely quick to get right. Pick your size from the Fit Guide first, since the wrong size is the only thing that makes this fiddly. Stretch the strap over one corner of the device, then over the diagonal corner, so it sits snug across the back. Slide your hand through the gap between the strap and the device. That's it - about the same amount of time as putting on a wristwatch, and you only do it once per reading session, not every time you pick the device back up.
Our own drop story, in full
The version above is the short one. Here's the full one, because it's the actual reason this company exists, and it deserves to be told properly rather than compressed into a press blurb.
Lou was breastfeeding a newborn during a late-night feed in Sydney - one arm completely committed, exhausted in the particular way only new parents understand, reading a Kindle one-handed to stay awake through it. At some point, mid-feed, grip gave out the way it does when you're that tired, and the Kindle slipped and fell. Everyone was fine. But the moment was enough: a smooth, slippery device with nothing to hold onto, in a hand that had nothing left to give it. Two silicone straps that wrap around the corners, so a device can't slip out of a tired hand the way that one did, was the fix that came out of it. It's still the entire idea behind Strapsicle today.
If you've had your own version of this moment - and if you're reading this, there's a good chance you have - the fix is the same one we built for ourselves. Read the full story behind Strapsicle, check which size fits your device on the Fit Guide, or browse straps for Kindle & Kobo.
Never have the drop moment again
Strapsicle straps keep holding even when your grip doesn't - $19–$27 for a left + right pair, backed by our Free Fit Guarantee: if the size isn't right first time, we'll sort it.
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