I love my Kindle. 

Before our son Archie was born, I’d spend hours reading with it. 

So during those late nights of nursing a newborn, I’d pass the time with my Kindle. 

But late one night, in a haze of sleeplessness, I accidentally dropped my Kindle.
And it landed on poor Archie’s head!

It was upsetting for everyone. 

The next day my partner Ben, made a crude Kindle strap out of an old silicone mat and some staples. With this new strap attached, there was no way I could drop my device. 
Even if I fell asleep, the Kindle stayed in my hand.

And so the very first Strapsicle prototype was born!

A simple idea now a global phenomenon

In just three years our little Aussie business has since gone on to become a worldwide viral sensation - even featuring on Shark Tank! 

We’re now helping hundreds of thousands of people read in comfort. And we absolutely live for all the wonderful comments and feedback we get from our incredible Strapsicle community. 

We’ve even heard from customers with mobility issues like carpal tunnel, arthritis and cerebral palsy tell us how great it is to be able to read again! And that makes me so happy. 

Because I think everyone should have the right to read.
And in my opinion, there’s nothing better than a good book ;) 

Happy reading,

x Lou