A moment of exhaustion turned into an unexpected business idea when Sydney mom Lou Rice accidentally dropped her Kindle on her newborn’s head. Determined to prevent it from happening again, she and her partner Ben created Strapsicle, a simple yet game-changing Kindle strap that has now taken the market by storm.

Read the full article on Dynamic BusinessScreenshot of Dynamic Business article featuring Strapsicle.

← All press coverage

Shop the straps the press can't put down

Loved by over 350,000 Kindle and Kobo readers — and the reviewers above. Find your size and your colour.

Shop Strapsicle Straps