As a first-time mom and passionate reader, Lou Rice often breastfed her son while reading her Kindle.

But in June 2022 the unexpected happened.

In what she describes as the “eat, sleep, repeat” haze, Rice stumbled a “first of its kind” million dollar idea.

Read the full article on New York Post.

Screenshot of New York Post article featuring Strapsicle

Tagged: Founder Story USA
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