As Seen In

Have a read of some of the recent buzz about the incredible benefits of Strapsicle, and how it's been a great business success for Strapsicle founder Lou Rice.

Entrepreneur Daily

Lou Rice was breastfeeding her son Archie one night when disaster struck—she dropped her Kindle on his head.

While that experience was upsetting for both of them, it sparked an idea for Lou and her husband, Ben, to create a solution.

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Tom's Guide

What are the best Kindle accessories for making your e-reader experience even better? Interested in upgrading how I use my own Kindle, I searched the internet and social media for the top accessories for reading. As a pleasant surprise, they all cost under $35.

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CEO Magazine

An Australian startup hastackledone of the great challenges ofmoderntimes: the lack of handle onKindlee-readers.

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Yahoo! News

Getting a comfortable grip on your Kindle is made easier with the Strapsicle, a pair of stretchy straps that wrap around each corner of the e-reader.

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The Sun

A MUM who started a genius side hustle during maternity leave has told how it has now blossomed into a successful six-figure business.

Lou Rice has taken the baby market by storm with her savvy solution to a problem that most parents can relate to - having their hands full.

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A midnight accidentwith their newborn baby inspired a Sydney mum and her partner to find aclever solution to a daily problem- and now they’ve raked in a whopping $175,000 in less than 12 months.

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Inside Small Business

We talk this week to Lou Rice and her partner Ben Stainlay, the couple behind the brand Strapsicle, an Australian-first innovative Kindle accessory designed so users can hold their Kindles and other devices securely with one hand.

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LifeHacker Australia

So you’ve bought a new eReader and whether it’s your first one or an upgrade, you’re going to need a case. Even though most eReaders are fairly durable, if you want to ensure the longevity of your device, please do us all a favour and find a protective case that will safeguard it from scratches, drops and falls.

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