Strapsicle in the press
As Seen In
The viral Kindle strap the world's press can't put down — from TV segments and Shark Tank to gift guides and five-star reviews.
CNN · 7News · Oprah Daily · Cosmopolitan · WIRED · Good Housekeeping · New York Post · Esquire · TMZ · ZDNET — and 50+ more
-
Review
“I used the Strapsicle straps for a week, and I'm never using my Kindle without them.”
CNN Underscored -
As seen on TV
“The Kindle accessory that stops you dropping your e-reader mid-read.”
7News -
Review
“My favorite Kindle accessory seriously upgraded my reading experience — and it only costs $20.”
ZDNET -
Shark Tank
“The pitch that landed Strapsicle a $250,000 deal on Shark Tank Australia.”
SmartCompany
Showing: founder story · Clear filter
CEO Magazine: The Startup That Gave the Kindle a Handle
CEO Magazine spotlights the Australian startup solving 'one of the great challenges of modern times' — the Kindle's missing handle.
Entrepreneur: The Side Hustle That Started With a Dropped Kindle
Entrepreneur tells how dropping a Kindle on baby Archie's head sparked Lou and Ben's million-dollar accessory brand.
Inside Small Business: Q&A With Strapsicle's Founders
Inside Small Business interviews Lou Rice and Ben Stainlay about the Australian-first Kindle strap you can hold one-handed.
The Sun: From Maternity-Leave Side Hustle to Six Figures
The Sun covers how Lou Rice's maternity-leave side hustle, Strapsicle, blossomed into a six-figure business.
7News: The Kindle Strap Born From a 3am Feed
7News tells how a sleep-deprived night feed inspired Strapsicle, the viral strap that stops you dropping your Kindle mid-read.
Kidspot: The Midnight Accident That Built a $175K Business
Kidspot shares how Sydney mum Lou Rice turned a dropped Kindle into Strapsicle — earning $175,000 in under 12 months.
Want Strapsicle in your story — or your store?
-
Readers
Shop the straps behind the headlines — loved by 350,000+ Kindle and Kobo readers.
Shop Strapsicle Straps -
Journalists & creators
Logos, product shots and the founder story — everything you need in one place.
Get the Press Kit -
Retailers
Stocked at Officeworks and indie bookstores worldwide. Free sample pack for stores.
Become a Stockist
