Strapsicle in the press
As Seen In
The viral Kindle strap the world's press can't put down — from TV segments and Shark Tank to gift guides and five-star reviews.
CNN · 7News · Oprah Daily · Cosmopolitan · WIRED · Good Housekeeping · New York Post · Esquire · TMZ · ZDNET — and 50+ more
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Review
“I used the Strapsicle straps for a week, and I'm never using my Kindle without them.”
CNN Underscored -
As seen on TV
“The Kindle accessory that stops you dropping your e-reader mid-read.”
7News -
Review
“My favorite Kindle accessory seriously upgraded my reading experience — and it only costs $20.”
ZDNET -
Shark Tank
“The pitch that landed Strapsicle a $250,000 deal on Shark Tank Australia.”
SmartCompany
Showing: founder story · Clear filter
Side Hustle Nation: 'How a Simple Idea Turned Into a $50K/Month Side Hustle'
Side Hustle Nation breaks down how Strapsicle grew from a simple idea into a $50,000-a-month business.
Frankie: 'How I Turned a Wobbly Moment Into a Multi-Million Dollar Brand'
Frankie magazine interviews Lou Rice on building Strapsicle into a multi-million-dollar, community-driven brand.
Daily Mail: The Strapsicle Family's Move to Bali
Daily Mail Australia on how Strapsicle's founders halved their expenses — and upgraded their lives — by moving to Bali.
Inside Small Business: How Strapsicle Got Stocked in Officeworks
Inside Small Business on the retail breakthrough that put Strapsicle on Officeworks shelves.
Tech Business News: Strapsicle Finds a New Home at Officeworks
Tech Business News reports the viral TikTok e-reader accessory is now stocked at Officeworks.
Inside Small Business: Every Money Move Behind Strapsicle
Inside Small Business breaks down every money move that built Strapsicle's Kindle accessory business.
Dynamic Business: Founder Friday With Strapsicle's Lou Rice
Dynamic Business' Founder Friday on how a sleep-deprived mum's idea became a lifesaver for reading parents.
Baseline: The E-Reader Strap Enhancing Reading Safety
Baseline covers Strapsicle's rise past $660,000 in revenue and its impact on reading comfort and accessibility.
KIDDO Mag: The Game-Changing Kindle Accessory for Mums
KIDDO Mag features Strapsicle, the Kindle accessory making one-handed reading effortless for mums.
9Honey: The Mishap That Became a Six-Figure Business
Nine's 9Honey shares how a dropped Kindle became Strapsicle, the holder helping parents read hands-free.
Inside Small Business: An Innovative Kindle Accessory for New Mums
Inside Small Business on how a homemade fix became a thriving business helping parents and readers with mobility challenges.
New York Post: How a Tired Mum Turned an Accident Into a $1.3M Idea
The New York Post tells how Lou Rice stumbled onto a 'first of its kind' million-dollar idea during the eat-sleep-repeat haze.
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Readers
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Journalists & creators
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Retailers
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